The Trade Sales Coach
Smash Your Sales Targets.
Scale Your Business.
No-nonsense sales training for trade & home improvement entrepreneurs.
Sell more, with less stress.
Kitchen Showrooms
Building Companies
Tradesmen
Contractors
Home Improvement
Bathroom COMPANIES
What I do
Hi I’m Graeme Ashton
I’ve been in direct sales for 15+ years, sold over £20 million worth of products, and grown my own successful kitchen showroom to REVENUE/M in under X YEARS. I know this game inside out.
I help businesses just like yours ditch the stress, tighten their numbers, and start selling like pros — with total clarity and confidence.
You’ve got the skills.
I’ll bring the sales system you need to multiply your customer base.
High-impact coaching and bootcamps designed to boost profit, sharpen strategy, and build a business that works for you.
£20 million pounds of Home Improvement products, showroom revenue £1.5 million in 3 years. High Impact coaching and events
SALES TRAINING FOR TRADESMEN
What I Offer
1:1 Coaching – your sales mentor
Your own personal growth mentor
➡️ Weekly coaching sessions
➡️ Monthly monthly catch-ups
➡️ Focused on your numbers, plans, and performance
➡️ Strategy-first, no fluff, results-driven
Business Bootcamp
Install a sales pipeline system in just 12 weeks
➡️ Weekly group coaching via Zoom
➡️ 12 week community bootcamp
➡️ Weekly sessions + monthly catch-ups
➡️ Build a solid sales system and scale smarter
Workshops
Coming soon…
WHAT MY CLIENTS SAY
RESULTS FROM MY CLIENTS
Who I worked with
Who It’s For
You run a Kitchen or Bathroom Showroom, or are a growing building company.
You’re great at what you do — but when it comes to sales, you’re stuck.
Kitchen Showrooms
Building Companies
Local Tradesmen
Building Contractors
Home Improvement
BEFORE
- Busy, but profits aren’t showing it
- Stressed by inconsistency and confusion
- Winging it with pricing and numbers
AFTER
- Selling more with less stress
- Clear on your sales process
- Energised, confident, and scaling with a plan
My simple sales system for tradesmen
How we'll install your
No-stress sales system
in the next 12 weeks
STEP 1
Business MOT
Fill out a short form so we can see where you’re at and what’s holding you back.
STEP 2
Create growth plan
We’ll get on a call to build a plan tailored to your business goals.
STEP 3
Lets GO!!!
Whether it’s 1:1 or bootcamp — we start building your path to growth
Sales rraining for tradsesmen that gets results
Why Work With Me
£20M+
in sales under my belt
NLP
Practitioner
trained to unlock mindset and motivation
I walk
the walk
I still run a thriving showroom
No Nonsense
I’m not here to waffle. I’m here to help you win.
Ready to
double your sales
in the next 12 weeks?
Fill in the Sales MOT form to get started, and grab yourself x1 free 1-1 sales training session with me.